Search Engine Optimization

Once you have an idea of who you are targeting and why, you can start to build out an editorial calendar. An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it’s especially important […]

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Defining your Brand

When it comes to defining an overall marketing plan, it can be easy to get caught up in the logistics of execution. That’s why we start with the very end in mind. Before worrying about how to capture your full personality in a 140-word micro statement for Twitter, you have to define your goals with […]

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